Jarvis Hotels
Profile
One of the UK's largest hotel companies with 72 hotels in 65 locations and some 7,000 bedrooms, Jarvis is an established brand within the leisure and conference market.
Objective
However, in an increasing competitive industry Jarvis, which operates 11 Scottish hotels, was keen to increase its market position in Scotland.
PR Solution
- Two highly targeted campaigns aimed at the leisure sector and conference market were created.
- Feature tracking and journalists briefings were arranged for each sector, particularly during the Scottish Travel Fair.
- A consumer based survey was undertaken, gaining an insight into peoples habits during short breaks.
Results
- Jarvis gained a significant lead editorially to its competitors.
- Editorial coverage was increased across Scotland by 98%.
- Detailed research from the consumer survey generated many PR opportunities as well as providing valuable insight into Jarvis customers.