Mediasurface
Profile
Mediasurface is a leading provider of advanced content management software and related services offering customers a scalable, applications-based solution for conducting business over the Internet, intranets, extranets and emerging digital networks. Mediasurface software helps customers to rapidly publish and effectively manage content across their organisation for both internal use and to facilitate online business to business (B2B) and business
Objective
To quickly establish a profile in Scotland and raise awareness of content management and its business benefits to the marketplace.
PR Solution
- A six monthly sponsored Web Watch column in leading business newspaper, Business AM, was secured.
- The column provided regular and instant branding as well as gaining editorial exposure for Mediasurface clients.
- A series of one-to-one briefings with key Scottish journalists were arranged to bring to their attention the topical subject of content management as well as the services Mediasurface had to offer the business community.
- A number of speaker opportunities were secured including briefing seminars for potential clients and business partners.
Results
- Content management was featured in all key business and IT publications with many companies looking to partner with Mediasurface.
- Mediasurface was included in each editorial article, gaining significant exposure amongst its target audiences.
- A series of well attended seminars led to an increased knowledge of content management amongst the business sector and, in turn, increased awareness of Mediasurface.