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Specialist Services

BRIGHT PR's service has evolved around very sound principles which are applied to the following broad industry sectors:

• Corporate PR
• Consumer PR
• Business-to-Business PR
• Brand PR
• Technology PR
• Employee Communications
• Crisis PR training in conjunction with OFFRISK (www.offrisk.co.uk)

Each discipline undertakes a different approach, targeting very different media and select audiences. Depending on the company and its business, the PR campaign may adopt one or several different disciplines.

Corporate PR

A Corporate PR campaign will create an awareness of a company in its entirety in the public's mind no matter its size. From protection of a company's logo to sponsorship, there are a variety of different PR techniques which will develop a company's business branding.

Crisis PR management is a PR discipline which should be high on the corporate agenda of all companies and BRIGHT PR has a track record for delivering and implementing such strategies. In her role with the Institute of Public Relations Scottish Education Committee, Sharon established the highly successful series of PR training workshops on subjects including Crisis Management.

Consumer PR

Consumer PR aims to bring a company's products directly to mass audiences using select media such as UK women's magazines. Over the years, the agency has built up contacts in all UK consumer magazines and was the first Scottish agency to stage a successful press exhibition at IPC Magazines in London and this year was the first to use IPC's PR facilities in its new Blue Fin building.

Brand PR

Again, BRIGHT PR has built up specialist expertise in Brand PR campaigns. Very focused and selective techniques formulate a campaign which will create a unique character for the product or service.

Technology PR

Technology PR conveys very specific messages to selective media. BRIGHT PR's IT division has created strong new media campaigns for a number of blue chip companies.

Employee Communications

Most companies today adopt a very strategic approach to employee communications and PR plays a major role. BRIGHT PR can deliver specific programmes to communicate directly with employees, whether it be a recruitment issue or a strategic company change.

Crisis PR Training

BRIGHT has delivered Crisis media relations trining to the Board of Glemorangie and Dewars Whisky as part of its Continuity Planning training from Offrisk (www.offrisk.co.uk)